Marketing Communications Course

Marketing is a fast-paced creative profession that encompasses sales, advertising, sales promotion, customer service and more. In this exciting course you’ll gain a theoretical foundation and learn the procedures for building a brand, applying consumer buying behavior to promotional campaigns, analyzing population segments, developing effective ad campaigns, selecting appropriate media, managing customer relationships, organizing public relations and more.

First let’s start off with salary. A trained marketing communications manager can earn up to $85,000 per year. Entry level marketers can expect to earn $35,000-45,000 their first year and even more depending on what you can bring to the table. When I think of marketing communications I think the title is a little misleading to be honest. Having worked in marketing and fully understanding the true way it works at most companies I know that someone with a degree or certificate in marketing communications will get hired and just be called a “marketer”. Not to worry as this is they way to the big bucks, trust me on this one.

You need to bring a level of experience to the job and become the main go to person. You’ll need to be very creative and full of ideas and not scared to try and implement those ideas.

Now comes the training and how you can get started. First you need to find a marketing communication certificate program. The main reason why you want a certificate programs is you can enter into the marketplace quicker and get a job which should be your first goal. Once you get hired you can then start to specialize your skills within the marketing department. Since you’ll already have marketing communication skills you might want to take over PR. Once you start doing PR you’ll soon be seen as an asset and you might try writing for websites or brochures. Again the key is to specialize in something within marketing as you can’t do everything.

One key area that is vital for every business is RFP’s (request for proposals). If your company sells products or services I’m sure they have done their fair share of RFP’s. Being the key person with the communications background to handle these would be seen as a very important role. If the company ever decides to downsize they will first look for people who do “generic” tasks and you won’t be on the list because you bring in business into your company. Another key area is presentations. You might not only be the person who writes the presentations but if you have the skill to actually do the presentation that would be amazing. For this you might want to make sure the school you are attending has graphical courses as you can take a course like powerpoint while you are training in marketing communications.

Now it is time to look for a school. Finding a school is easy.