Are you the type of person who pays attention to commercials, even when you are watching your favorite television show? Do you find yourself flipping through a magazine in search of the advertisements? Are you inspired by the various marketing tips, ploys, and techniques that are used in order to attract a specific set of consumers? If you answered yes to each of these questions then a career in marketing is likely to be a good fit for you! Of course, as with any profession there are several different avenues within the field of marketing that you can choose to travel. Ultimately, you will want to choose the one that best fits your goals and your areas of strength. Locate an online or campus marketing school to get started.
One viable option for individuals who have a background in marketing is to become a market analyst. In this capacity you will be combining what you know about quantitative data and what you know about how the marketplace works in order to help market specific products or services in a more effective manner. Generally speaking, in this profession you will utilize tools such as surveys, mystery shoppers, statistical analysis packages, testing of new products, and focus groups. Keep in mind, in an ideal situation you will use a combination of these tools in order to get an accurate view of the product or service; if you only use one or two of these tools then your view and assumptions may be skewed. It is important to remember that in this professional capacity you will be working to achieve the highest level of success that is possible for a given product or service. It is important to understand that this is a fairly new occupation within the world of marketing; therefore, in some cases the specific job responsibilities are still being developed. However, you should definitely not be deterred about the recent creation of this position; instead, rest assured that this particular occupation is projected to grow significantly over the next few years.
As a market analyst it will be crucial that you have a solid understanding of a variety of cultures and how the beliefs of a specific culture have the ability to influence how a product or service may be accepted by a group of people. It is important to understand that as a market analyst or market researcher your work will be directed to the intended target. Often, the target will be the everyday consumers that are seeking a product or a service, while at other times your marketing target will be other companies who are interested in your products or services. In your work, you will spend your time working to understand the consumer and to identify their purchasing habits and needs. Within the field of working as a market researcher it will be possible for you to seek employment as a market research director, a market research manager, a market research supervisor, or a market analyst. Start your marketing degree training from the top colleges.